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9 Lessons You Can Learn from the espnW Summit NYC about Effective Virtual Events
Transitioning your in-person event to virtual is a challenge. Learn how espnW made it look easy.
The annual espnW Summit NYC went virtual this year, offering an entire afternoon of content for free. It consisted of over three hours of programming, featuring female on-screen talent and professional athletes. Leading up to the event, espnW promised: “to make you smile, think, and feel the W love!”
Now virtual events are very different from in-person events. In the virtual world, you’re competing against at-home distractions and challenged to create connections through a screen, all while providing value to your attendees.
Somehow, espnW nailed it. They are one of the few organizations completely delivered on their pre-event promise and made the most of their virtual event. I finished watching their three-hour broadcast and found myself wishing it wasn’t over. I’ve never had that feeling with any other virtual event that I attended.
Now, espnW definitely has the benefit of working with ESPN and a professional broadcast team to produce their event but that’s not entirely why it was so successful. Here are several strategies that you can apply to your next virtual event right now.
