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Define Your Why: How to Bring Focus to Your Event
Planning an event can be overwhelming. Your job could include everything from picking the event theme, format, venue, decor, entertainment, and more.
No matter if you’re planning a wedding, birthday party, company gala, non-profit fundraiser, or a live sporting event, it’s easy to get lost in the event planning process.
It’s hard to know how to make some of the hundreds of decisions that come with event planning or even where to start. That is one of the biggest roles an event planner plays: being the decision-maker.
It sounds simple but it’s not.
The most common mistake I see with event organizers and planners is that they lose focus on the why behind their event. They’ve forgotten the whole reason that they started the entire planning process.
Common signs that you’ve lost your way in the planning process is that you’re running over-budget, you’re struggling to sell tickets or sponsorship packages, or your volunteer and event staff recruitment is going slower than you expected.
So how do you avoid getting lost in the planning process?
